✓ Free On-Site Walkthrough Quote
✓ Decision Tree by Roof Condition
✓ Documentation Included Free
✓ 2-Year Clean Guarantee
Most Naples roof wash quotes are a single number with no scope clarity behind it — $400 from one company, $700 from another, $1,200 from a third, and the homeowner has no way to know whether the price gap reflects scope difference, quality difference, or just whoever needed work that week. Wash and Glow runs a transparent three-tier pricing structure that maps the actual condition of your roof to the package you actually need: Tier 1 maintenance wash for clean roofs needing biocidal prevention, Tier 2 restoration wash for visible Gloeocapsa Magma streaking and moderate biological growth, Tier 3 heavy restoration for severe colony establishment with detail work on mortar joints, ridge caps, and stained valleys. The walkthrough on-site is the decision point — we look at your roof, we tell you which tier matches what we see, we quote the firm price for that tier, and we put it in writing before any work starts. No bait-pricing, no surprise upsells, no “oh actually it’s worse than the phone estimate.”
Tier 1 — Maintenance Wash ($299–$449) covers a clean-or-near-clean roof that needs biocidal prevention before the next colonization cycle. Light surface dusting, early algae spotting, no visible Gloeocapsa Magma streaking yet, mortar joints intact, ridge caps clean. The work is full-roof biocidal application + dwell + low-pressure rinse to kill any spore-stage organisms before they establish, plus 2-year warranty period and documentation. Best for homeowners on a 2–3 year preventive cadence — the roof never reaches the visible-staining phase. Tier 2 — Restoration Wash ($449–$849) covers the most common Naples roof: visible black streaks running ridge to gutter, established Gloeocapsa Magma colonies on north and east slopes, moderate lichen on tile bodies. Full-roof biocidal at calibrated concentration for established colonies + extended dwell window + thorough rinse + post-wash inspection of mortar/ridge cap integrity. Most Naples first-time service customers fall into Tier 2.
Tier 3 — Heavy Restoration ($849–$1,499+) covers severely neglected roofs — 5+ years without service, dense Gloeocapsa Magma coverage on multiple slopes, mature lichen colonies bonded to tile glaze, mortar joint compromise, ridge cap mortar voids, organic debris embedded in valleys. Tier 3 is the package for the roof that needs more than chemistry: it’s chemistry + extended dwell + multi-pass application on heavily colonized slopes + ridge cap mortar inspection with optional spot repair (priced separately if needed) + valley detail work + post-wash documentation photos for insurance carrier submission. Tier 3 typically takes 5–7 hours instead of the 2–4 hours for Tier 1–2 and requires the senior crew. The 2-year warranty applies the same as the lower tiers — but the realistic re-bundle window after a Tier 3 is 3–5 years because we essentially just reset the roof biology back to clean baseline. Tier 3 customers typically only need Tier 3 once.
The other variable that affects pricing within each tier is scope decisions the homeowner makes during the walkthrough: full roof versus visible-streaks-only (we always recommend full roof and explain why — partial roof wash leaves unwashed sections re-colonizing the washed sections within 12 months, the warranty doesn’t apply to partial scope, and the cost saved by skipping back slopes is usually less than $50). Add-on services included at no extra cost on every tier: insurance carrier documentation (date, method, chemistry, photo set) accepted by every major Florida carrier; pre-wet of all surrounding landscape; pool equipment + AC unit cover and protection; gate access coordination at all gated communities; before-and-after photo set delivered same-day. Optional add-ons priced separately: gutter cleaning + brightening (typically $150–$300 add-on), screened lanai cleaning ($200–$450), pool cage screen cleaning ($150–$350), solar panel cleaning ($200–$400 with pH-neutral chemistry only).
Every Wash and Glow roof wash service comes with a written 2-year clean guarantee regardless of tier. If biological growth returns within 2 years on the cleaned roof surface, we return and re-clean at no charge. The guarantee covers full-roof scope (not partial scope), tile/shingle/metal materials, all three pricing tiers. The strongest written roof wash guarantee in Naples and the only one applied uniformly across all service tiers — not just the premium tier.
What Wash and Glow Looks Like in Practice
✓ Tier Decision on the Roof, Not Over the Phone
Phone quotes are guesses. Until we see the actual roof condition — staining severity, mortar integrity, slope count, dormer access, valley depth, surrounding tree canopy — the tier match is unknowable. We come on-site, walk the property, identify the tier, and quote firm before work starts. The walkthrough takes 15–20 minutes. The quote is in writing. The price doesn’t change between quote and invoice unless scope changes (and scope changes only happen if the homeowner adds an optional service mid-job).
✓ Three Tiers Are Real — Not Marketing Theater
The work physically differs between tiers. Tier 1 is single-pass biocidal at standard concentration on a clean-baseline roof; Tier 2 is calibrated concentration with extended dwell on established colonies; Tier 3 is multi-pass application + extended dwell + ridge cap detail + valley detail + senior-crew time. Other operators sell “basic” and “premium” packages that are mostly identical work at different price points. Our tier difference is a real difference in chemistry concentration, dwell window, surface time, and crew experience.
✓ Documentation Is Included Free, Not Upcharged
Many Naples roof wash operators add a “documentation fee” of $50–$150 for the insurance-ready service record. We include it free on every job at every tier. The documentation includes service date, chemistry used, application method, before-and-after photo set, and the warranty paper. It’s accepted by every major Florida carrier as evidence of remediated roof condition for non-renewal-notice responses. The line item is zero on every Wash and Glow invoice because we factored it into the base tier pricing rather than adding it as a separate hit.
✓ No “Oh Actually It’s Worse” Mid-Job Pricing Changes
The walkthrough quote is the final price. The only time scope changes mid-job is if the homeowner adds an optional service (gutter clean, lanai, pool cage, solar). The crew never calls home from the roof to say the job is harder than expected and the price needs to go up — if we miscall the tier in the walkthrough, that’s our cost to absorb, not the customer’s. The 11+ years and the volume of repeat business in Naples is built on never violating that promise. The operators who run mid-job upsells get a few extra dollars per customer once and never see those customers again.
A note from Blane, owner
THREE-TIER WALKTHROUGH PRICING · NO MID-JOB CHANGES · 2-YEAR GUARANTEE
“The phone-quote business model is broken in Naples roof washing. The operators giving the lowest phone numbers are usually the ones who arrive, see what the roof actually needs, and either upsell aggressively or do the cheap version of the work and disappear. The walkthrough quote takes 20 minutes and saves the customer from both of those outcomes. We tell people during the walkthrough exactly which tier their roof matches, we explain why, and we put the firm price in writing before anyone touches a sprayer. The Tier 1 customer who only needs prevention saves money versus operators selling them Tier 2 work they don't need. The Tier 3 customer who has a genuinely neglected roof gets the actual scope of work the roof needs instead of a Tier 1 spray-and-rinse that won't hold. Pricing transparency is the longest-lasting customer relationship tool I know.”
— Blane, owner · answers the phone personally
Dated, Geotagged, Owner-Verified
Every job photographed before and after. Posted with date, community, and tech name.
1. Roof Age and Time Since Last Cleaning
Roofs cleaned within the past 24–36 months typically match Tier 1 maintenance — the previous biocidal application is still partially active, the colony hasn’t reestablished, and the work is preventive. Roofs at the 3–5 year unservice mark typically match Tier 2 restoration — colonies have reestablished, visible staining is present, the work is corrective. Roofs at 5+ years without service typically match Tier 3 heavy restoration — dense colony coverage, mature lichen, the work is full reset. The age question is the first variable on the walkthrough.
2. Visible Staining Severity (Rating 1–5)
We rate visible biological staining on a 1–5 scale during the walkthrough: 1 = none visible, light surface haze; 2 = early streaking, isolated to north slope; 3 = full streaking on multiple slopes, established colonies; 4 = dense streaking, lichen presence, organic debris; 5 = severe coverage, lichen colonies bonded to glaze, mortar joint compromise. Rating 1 → Tier 1. Rating 2–3 → Tier 2. Rating 4–5 → Tier 3. The rating ties directly to chemistry concentration and dwell time required.
3. Roof Material and Compatibility Concerns
Concrete tile, clay tile, and asphalt shingle have established protocols at all three tiers. Metal roofing requires Tier-2-or-1 only (Tier 3 chemistry concentration is too aggressive for some metal coatings) — if a metal roof presents Rating 4–5 staining, we run two Tier 2 cycles separated by a 2-week interval rather than a single Tier 3. Wood shake, slate, and cedar shingle (rare in Naples) priced custom — those are heritage materials with their own protocols.
4. Mortar Joint and Ridge Cap Condition
Tile roof mortar at ridge caps and hip joints inspected for compromise during the walkthrough. Intact mortar adds nothing to the tier; visible voids, hairline cracking, or mortar dust indicates ridge cap mortar that needs detail attention during the wash to avoid worsening it. If mortar inspection reveals concerns serious enough to need spot repair (rather than just careful washing), we flag that during the walkthrough and provide a separate quote for the repair work — we don’t do roofing repair as part of the wash, but we identify what needs attention and refer it.
5. Slope Count, Dormers, Valleys & Access Difficulty
Single-slope ranch roofs are the simplest. Multi-pitch homes with hip roofs, dormers, valleys, gables, and integrated screen enclosures take longer per square foot because every plane transition requires careful chemistry coverage and rinse direction control. Two-story homes add scaffolding or ladder time. Estate homes (4,000+ sq ft, complex roofline) get individual quotes regardless of tier rating because the access complexity drives the labor cost more than the chemistry. Pricing within tier scales with these access factors.
6. Surrounding Tree Canopy and Re-Colonization Pressure
Roofs under heavy oak canopy, near tropical foliage, or behind landscape walls have higher re-colonization pressure than roofs in open exposure with full sun. The walkthrough notes the canopy condition and we adjust the recommended re-bundle interval accordingly — 18–24 months for canopy-heavy properties versus 30–36 months for open-exposure properties. Tier matching doesn’t change based on canopy; the warranty doesn’t change. The recurring service cadence does.
5-star reviews across Naples, Marco & Bonita
"Roof was black with algae. Gone in 3 hours, no streaks, no damage. Two years later still clean."
"Owner showed up on the quote himself. Half what the franchise quoted. Roof looks new."
"Tile roof, soft wash. They explained what they were using and why. Professional."
Ready for a clean roof, guaranteed for 2 years?
We come to your property, inspect the roof, give you a firm price. 15–30% less than franchises.